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Accelerate Your Business With Expert Marketing-Consulting Services by Joel Helfer
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1 on 1 Consultation
When you need top-level professional input on your sales and
marketing-strategy, your offers, your marketplace and how intricately
the pieces fit together, this is your best choice. And, it's not all work, we make it fun too.
Joel is available via telephone or in his offices in Chicago
Click here to read over 20 articles that I have written on the subject
of in-store promotion. You can find over 80 more articles that I have
written on ezinearticles.com.
To learn more about me, visit the About Us page for a more detail biography and background.
You can contact me via telephone at 847-559-8856 or email me at joel@customercoupons.com
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| Here is my consulting team |
Here is my private yacht |
And, here is my summer vacation home |
Why should I read or listen to you?
"I am 61 years old, and have a tremendous amount of enthusiam and professional experience. The products and advice that I am offering you here (and in person if you desire) are based on a lifetime of trial and error. I have successfully partcipated in 1000's of business transactions. I understand the role that effective business promotion and result oriented advertising play in making money and building a business. I have personally been involved in over 100 million dollars in sales transactions in the construction industry. Effective advertising and solid business promotion played a big part in creating those sales. We also use entertainment, laughter, and fun to effectively market and sell products and services."
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All calls are digitally recorded and sent to you in MP3 format afterwards.
Here are a few examples of how I can help your business
How to Create a Coupon Offer
When
you begin the process of creating coupon offers for your business, the
best place to start is by looking at existing coupons and particularly
those of your competition. It is easy to find coupon offers, they are
everywhere. Look in newspapers, magazines, stores, the mail, and even
on calendars or local maps of the area. Find coupons you like and ask
your self why you like them.
Here are 7 tips to help you make great coupon offers.
Tip #1: Find coupons that really stand out and have great offers.
Tip #2: Write down the way the offer was worded, including any disclaimers
Tip #3: If sent by the mail, did the envelope have
any special wording that made you open the envelope. If so, make a note
of the exact wording.
Tip #4: Ask yourself how you are going to create
(AIDA) attention, interest, desire, and action ( the four principles of
marketing) in your coupon offer.
Tip #5: Make sure that your offer includes something
free, a discount, a deal, a trial offer, or an item that a prospect
would not think of buying without your offer.
Tip #6: Think about what your prospective customer
might want, and create your offer based on a specific benefit, need or
desire.
Tip #7: Create several different coupons offers,
distribute them, and keep track of the offers that were redeemed most.
These are the ones to use over and over again.
You can look on the internet at various coupon sites
and learn from others. Major corporations spend a great deal of time
and money researching and surveying to determine which type of offers
attract the most attention and boost the profit margin the most. Pay
attention to these types of offers. And also pay attention to local
businesses that always seem to be busy and look at their offers. It
will help you get a feel for what coupon offers you should create for
your own business.
How to Test Your Coupon Offers in Your Place of Business
by Joel Helfer>
Here's
a new advertising approach for you. Consider testing out your
advertising promotions in your own store, before you spend tons of
money on print media, direct mail, radio and or television advertising.
This approach has several benefits and few drawbacks.
Create one or a series of offers and then print them out in a coupon
format. A checklist for your coupon offer should include the following:
- Name of your business
- Headline listing the offer
- Details of the offer, including limits or conditions
- Expiration of offer
- Business address, phone, and web address
Keep your offers short and easy to read. Assume you are the customer
and your attention span is about 10 seconds. This is the amount of time
you have to grab your customer. Make your offer compelling, and attempt
to generate a positive impulse to get him to act now and take advantage
of your offer or offers.
Have a physical display of your offer, conveniently located (with
signs directing him/her to it), so your customer can see exactly what
he/she is getting and even make it possible for them to hold it, if the
product warrants it. By holding it in their hands, they get an
ownership feeling and if they like it, they will buy it.
The next decision you have to make is when to pass the coupon offer out at your store. You have 3 good opportunities:
1. When the customer enters the store
2. When the customer is in the store shopping
3. When the customer checks out.
When the customer enters the store , you can surprise him/her with
an unexpected bonus. This creates goodwill and a feeling of an
unexpected reward. While the customer is in the store, and maybe cannot
make up his mind on what to buy, a well timed offer may do the trick.
And finally, when the customer is ready to check out, a unrequested
discount on all his purchases, will be greatly appreciated and give him
a big reason to come back again and again. You have to decide which
type of offer is best for your business and then what is the best time
to make it.
One of the best advantages of in store coupon promotions is that it
is a soft sell. By passing out a coupon offer and injecting a little
personality to go with it, and then walking away, you eliminate the
high pressure situation that often exists when a sales person says" may
I help you with something". Many people just want to shop without being
bothered , but a compelling coupon offer handed to them, puts them in
control and gives them an idea and a savings they did not expect. Since
they are already in your store with the idea of spending money, your
offer might just do the trick.
How to Use a Birthday to Promote Your Business
by Joel Helfer>
The Walt Disney Company, one of the greatest
promotion machines in the history of mankind, makes sure that each of
its guests who's birthday comes during their stay at one of their
fabulous resorts is treated royally. On birthday day, the guest is
invited to go to the Disney Town Hall where he or she regardless of
age, is given a button that proudly says " Today is my birthday!". Not
only does everyone who reads the button wish you a happy birthday, but
you get to go on the rides and attractions twice or more and after the
first time, you do not have to stand in line. (A big deal if you have
ever been to a Disney theme park.)
It is common to go into a
restaurant (usually in the evening) and see waiters and waitresses
gathered around a table singing, clapping, and sometimes using noise
makers to sing the restaurant's own special version of the Happy
Birthday song. Some even take a group picture, and almost all
restaurants give you something free, often a dessert.
Most sharp
retailers keep a birthday list and at the very least, send you a happy
birthday card on your special day. Many include a discount coupon, a
loyalty reward, or some monetary benefit that you can use in honor of
the day.
There are companies that produce a series of pre printed
birthday coupons that you can insert in a birthday card. These coupons
are for stuff like free junk food, free morning sleep in and a free
tank of gas. You can create your own custom coupons, and give your
birthday boy or girl a special treat. It add fun to a birthday card
which always have good wishes and sometimes is filled with cash or a
check.
I have even seen a professional opera singer belt out a
robust version of "Happy Birthday" at a local Italian restaurant. It
was really something special. The whole point of all these birthday
activities, goodies, special gifts, and free stuff is to make a
birthday a special time to say "thank you for your business" and we
appreciate it very much.
If you do not have birthday promotions
for your customers and or their kids (Birthday clubs are great), you
should strongly consider jumping in to the large pool of companies who
are taking advantage of this special day to promote good will, fun, and
their businesses.
If you found these articles helpful, and you would like to talk to me in person, 1 on 1, click here
